Cookies should be understood as IT data, in particular text files, stored on users’ end devices (such as a computer, phone, or tablet) and transmitted by websites. These files allow the user’s device to be recognized and the website to be displayed appropriately, tailored to the user's individual preferences. They make it possible to display the website in the user’s chosen language (as remembered by the cookies) and to apply other website settings selected by the user. Cookies usually contain the name of the website they come from, the duration of their storage on the end device, and a unique identifier. | As a rule, cookies do not constitute personal data. However, certain information stored in cookies (e.g. user preferences), especially when combined with other information about the website user, may be considered personal data. Personal data collected through the use of cookies may be processed solely to perform specific functions for the user. Such data is encrypted in a way that prevents unauthorized access. | Cookies are used to tailor the content of websites to the user’s preferences and device, and to optimize the use of websites. These files allow the user's choices regarding language, browser, selected website settings, or opting out of personalized ads to be saved, as well as storing information about the user's location. Cookies are also used to facilitate logging into the user’s account, including through social media platforms, and to enable smooth navigation between subpages of a website without requiring repeated logins. At the same time, cookies are used to help secure websites, for example by preventing unauthorized access. They are also used to create anonymous statistics that help understand how users interact with the websites, which allows the structure and content to be improved—without personally identifying the user. Cookies also help ensure that websites operate smoothly and efficiently, including testing website performance. Cookies are additionally used to identify which ads have been shown to the user and to display ads that are most relevant to the user's activity on the websites. |